Freedom Boat Clubs to be “electrification innovation centres” for the industry

The company’s on-water rental locations are valuable research labs, Brunswick president of business acceleration tells IBI. Brunswick’s Brenna Preisser: “We see Freedom as playing a really important part in consumer adoption of electrification. When Brunswick Corporation purchased the shared access operations of Freedom Boat Club in 2019, the company made no secret that the on-water rental locations would serve as a valuable product testing and consumer marketing research laboratory, and as the industry accelerates toward electrification, company leaders see additional opportunities in that realm.